I was recently driving home one day and i noticed in the intersection of Venice and La Cienega there are probably around five billboards that surround the intersection all appealing to one movie at a time. So if a new movie is coming out all five of the billboards would have different advertisements for that certain movie. I am wondering why that intersection? Maybe because its a well known place on the map that alot of commuters travel apon each day. Its for sure catching peoples attention with the bright colors and huge letters. It actually is really annoying at the same time just because if your stopped at the light you look around you and see the same annoying billboard in all directions, I mean each of them have a different picture on it but its still appealing to the same movie.
At the same intersection there is also a digital billboard that still continues to appeal to the same movie the others are advertising but only this billboard is changing ever 10 or 15 seconds to a new picture. Its quite crazy how advertising gets carried away in this particular intersection in the LA area.